I’m a busy mum of two teens and the Accounts Manager in my husband’s business. With a background in finance and six years as an Analyst before joining the family business, my heart has always been in beauty.

Balancing the chaos of mum life and work, I realised I was spending way too much time and money on lash extensions. That’s when I discovered the magic of DIY cluster lashes. For the past four years, I’ve been applying them at home — saving my natural lashes and my wallet.

Inspired by my love for lashes and my Vietnamese heritage (mi means “lashes” in Vietnamese), I created LashMi. At LashMi, we believe everyone deserves to feel confident and gorgeous without sacrificing time or comfort. Our DIY cluster lashes are designed for easy application, giving you salon-quality results at home. Whether you’re a professional, stay-at-home parent, or beauty enthusiast, our lashes fit seamlessly into your lifestyle.

Our collection offers a range of styles, from natural to dramatic, each crafted with precision using premium materials that look and feel like real lashes. Plus, our guides and tutorials make application simple — even for beginners.

LashMi is a family business in every sense. My daughter, Phoebe, designed our Teen Range of lashes, created for a fresh, youthful look. We’ll be adding even more styles to this collection soon!

LashMi is more than a beauty brand; it’s a community. We’re here to empower you to express your unique beauty. We love hearing your LashMi stories and seeing our lash family grow. Explore our range, try different styles, and let your eyes do the talking!